NTTA, the North Texas Tollway Authority had a problem. No one knew exactly what they did. Essentially a utility, they lacked any kind of personality. The billing system was confusing. They really needed something that humanized them and spoke plainly to their audience. What better way to do that than puppets.
This 360 campaign brought the puppets to life in social channels, radio and out of home. As well a simpler, consumer-friendly site to make the customer experience seamless.