Did you know that the Texas owners of Dairy Queens banded together and seceded from Dairy Queen of America. ... I’m not kidding.
The Dairy Queen brand in Texas really needed some humor and storytelling. At the same time, we were mandated to give the food a really hard sell.
Most of the budget had to be spent on fancy food photography. The slideshow campaign was born out of an economical way to bring a little life to these spots.
To promote TDQ’s fall Blizzard flavors on Social Media, I designed custom Texas Dairy Queen ugly Christmas sweaters. Customers could win them if they shared their favorite flavors on social media.